![]() This application is very popular amongst users. This means that they provide additional services like more content, faster downloads and no advertisements to users who are willing to pay an additional fee. Spotify follows a freemium business model. This means that users do not have to indulge in piracy and they can still listen to their favorite music for free. It provides its users with access to rights protected music content for free. Spotify is a Swedish music company which was launched in 2008. We will try to evaluate the mega valuation given to this tech startup What Is Spotify? In this article, we will have a closer look at what the business of Spotify is and what are the competitive pressures surrounding its business. Aswath Damodaran from the NYU Stern School, have been trying to make sense of this mega valuation. This is the reason why many, including Prof. An extremely high valuation in an industry with rock-bottom margins is definitely an anomaly. This has come as a surprise for many given the fact that the music industry was considered to be all but dead because of declining revenues. ![]() Spotify, a music streaming application, with most of its business in the United States has achieved over a $30 billion valuation.
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